Need Some Help?
We understand that changing your dog's diet can be a big decision, so we have put together some information that will help you make the right decision about feeding your dog Activul.
(We've also included some more practical advice, and some stuff about ordering and delivery too)
Activul Hypoallergenic Premium is a recipe formulated for dogs with special dietary requirements. It is wheat and gluten free and is therefore suitable for dogs with sensitivities to these ingredients.
Activul Grain Free recipe has been developed without grain for those who are sensitive to those kinds of ingredients. It's natural and balanced recipe has a high meat content as an excellent source of protein and for fantastic flavour!
Activul Natural recipe contains a single source of protein and is prepared with fresh meat. It is hypoallergenic so does not contain wheat, gluten, soy or dairy. Activul Natural is designed to be gentle on your dog's digestion.
All of our recipes comprise of the very best nutrition for all
stages of life and lifestyles of your pet no matter how
sensitive they may be.
Our range is made in the UK, in Europe’s most advanced and environmentally sustainable pet food manufacturing facility which produces some of the world’s finest pet foods. We believe than you cannot find a tastier or better value dry dog food. Let your pet be the judge.
Activul has been produced by leading pet food nutritionists who have developed some of the finest dried dog food available today!
Made with nothing but the finest raw ingredients, Activul offers a range of dog foods catering for all dogs from puppies to older, less active dogs.
Activul's collections include food which has been specially developed to be holistic and promote the wellbeing of your best friend.
We've put together some of the questions we get asked most frequently. We hope that you find the answer you are looking for here however, if not, you can email us at and we will try and help resolve your query.
Q: I've looked at the ingredients for Activul and it contains ash! Why does Activul contain Ash?
'Ash' is one of the most commonly misunderstood terms in pet food. Contrary to the images it conjures, ash is simply a measure of the mineral content of a food. When calculating the food's calorific content, it is incinerated and the energy released is measured. All of the carbohydrate, fat and protein burn off leaving only the minerals. This is known as the ash content.
In general, foods based on red meat meals have higher ash contents because they contain more mineral-rich bone.
Dogs need a wide variety of minerals to stay fit and healthy, all of which have to be in sufficient quantities in any complete food. For this reason, for most dog owners, the mineral content of the food is fairly unimportant. Two exceptions are dogs with kidney or urinary problems, who benefit from lower ash diets, and growing puppies which need sufficient minerals for healthy bone development.
Minerals are involved in every process in the dog's body. Here's a list of some of the most important minerals and the roles they perform:
Calcium: Necessary for the formation of bone and teeth, nerve transmission, muscle contractions.
Phosphorus: Required for skeletal structure, DNA, RNA structure; energy metabolism.
Magnesium: Needed to allow enzymes to function; hormone secretions; nerve cell membrane interface.
Potassium: Required for healthy nerve function; enzyme reactions; energy metabolism.
Iron: Integral part of haemoglobin and myoglobin; energy metabolism; enzymes in respiration.
Copper: Connective tissue; iron metabolism; blood cell formation and defence against oxidation.
Zinc: Enzyme function; protein and carbohydrate metabolism; skin function and wound healing.
Manganese: Enzyme reactions; bone development; cartilage formation; neurological function and metabolism.
Selenium: Important in the immune system and protection against oxidisation.
Q: My dog has specific dietary requirements, are you able to advise which Activul is most appropriate?
You should be able make an informed decision as to whether Activul is suitable for your dog based on the information available on our website. Unfortunately we are not able to give bespoke dietary or medical advice for your dog as we are not veterinarians. If you are unsure if Activul is suitable for your dog please consult you vet.
Q: My dog has started to become unwell or is not itself since starting to eat Activul, what should I do?
There is absolutely nothing in Activul that should make your dog unwell or have an adverse affect on behaviour. However, if your dog appears to be unwell or is displaying behavioural differences from normal, then you should stop giving your dog Activul and consult your vet immediately.
Q: My dog appears to be healthier and happier since starting to feed them Activul, what should I do?
Please email us at because we love to hear success stories about Activul. Don't forget to tell everyone you know about what Activul has done for your dog!
Q: Where can I buy Activul?
Activul is available online from our website and also at selected retail outlets. If your local pet shop doesn't stock Activul let us know their name and address and we'll drop them a line to see if they are interested in selling Activul.
Q: What types of payment do you accept?
Through our payment partners at PayPal we accept credit & debit cards and of course Paypal.
Q: How much is delivery?
Nothing, free, zero, zilch! We don't charge anything extra to deliver straight to your door for most postcodes in England, Wales and Southern Scotland.
Q: Where do you deliver to?
In general we only deliver to England, Wales, and Southern Scotland at present. However, we maybe able to deliver to the following postcodes beginning AB30 to 38, AB44 to 56, BT, FK17 to 21, G83, GY, HS, IM, IV, JE, KA 27 to 28, KW, PA20 to 99, PH17to 99, TR21 to 25, ZE, or ZZ upon payment of a delivery surcharge. If you would like Activul and you live in one of the quoted postcode areas please contact us. Unfortuantely we cannot ship outside of the UK.
Q: How long will it take for my order to arrive?
Typically your Activul order will usually arrive between 3 to 5 days after your order is placed. Please note that this does not include weekends. For example an order placed on a Wednesday evening would not arrive on Saturday or Sunday but instead at some point between Monday and the following Wednesday. Unfortunately we cannot deliver at weekends or any faster.
Q: If my order is damaged when it arrives, what should I do?
DO NOT ACCEPT OR SIGN FOR YOUR DELIVERY IF IT IS DAMAGED. Explain to the courier that you are not prepared to accept damaged goods, then please contact us immediately to let us know you have refused the order. Please be aware that it is your responsibility to ensure that goods are in an acceptable state before signing for them. If your order has arrived damaged and you have refused to take delivery then please notify us immediately by emailing giving us as much detail as you can. If you have pictures these please let us have a copy.
Q: What if I am out when my order arrives?
The courier should have left you a card detailing how to contact them if the goods are undelivered
Q: My order hasn’t arrived, what should I do?
Don’t worry, just contact us and we will ensure you receive your order as quickly as possible
Q: I've opened my Activul and there is something is wrong with it, what should I do?
If you have opened your Activul and there is something wrong with it please DO NOT use it and inform us immediately by emailing email@example.com. We take quality control very seriously and we hope that you never need this FAQ!
Q: Do you accept returns?
Unfortunately we are unable to accept returns due to the perishable nature of our products.